LLM ShelfWhy now
Google changed how people search. AI is changing how they decide.
Consumers increasingly skip the list of ten links. They ask a complete question, and AI organises the options, compares products and creates a shortlist. If a product is not included in that recommendation, the user may never look for it on a store shelf.
SEARCH ENGINE
Query
↓
List of links
↓
User chooses
AI DISCOVERY
Need
↓
AI analyses
↓
AI creates a shortlist
A brand can lose before the customer visits Google or a store.
If ChatGPT, Gemini or Google AI do not include the product in the answer, the user may never know it should be considered.
A new set of questions for marketers
Does AI know my brand?
Which consumer needs trigger a recommendation?
Which brands does it compare us with?
Who makes the shortlist instead of us?
Which sources shape the answer?
When does it leave us out?
The first step is to measure the current situation credibly.
Different models, different purchase needs, result stability, competitors, arguments and sources.
Discuss an audit