LLM ShelfAudit sample
More than KPIs: a decision and an action plan.
Decision example
The problem was not a negative opinion of the product. AI understood the need but directed the user to other categories and competing solutions.
96%
Brand defence
0%
Unbranded discovery
0%
Follow-up recovery
0%
Negative positioning
Who takes the brand’s place?
Unbranded prompt
Category A70%
Category B55%
Category C42%
Substitute38%
Target brand0%
After the follow-up
Brand X72%
Retailer66%
Private label58%
Brand Y46%
Target brand0%
Results by purchase situation
| KPI | Total | Snack for school or work | Travel / sport | Cooking / baking |
|---|---|---|---|---|
| Number of prompts | 60 | 20 | 20 | 20 |
| Overall target visibility | 51,7% | 50% | 55% | 50% |
| Unbranded AI discovery | 0% | 0% | 0% | 0% |
| Brand defence | 100% | 100% | 100% | 100% |
| Positive sentiment | 67,7% | 40% | 72% | 90% |