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Beauty

Does AI recommend your products — or only your category?

The audit shows how AI guides a user from a need to categories, products, brands and retailers in this sector.

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User prompt

I have sensitive skin and need a simple hydrating routine. What should I buy?

AI response

AI starts with categories: a gentle cleanser, serum, barrier cream and SPF.

Follow-up

What about specific products available in Polish drugstores?

Response after follow-up

AI creates a shortlist of brands, often global ones, and justifies the choice through ingredients or reputation.

Example use cases

Sensitive skin

Barrier repair

SPF under makeup

Acne

Anti-aging

Hyperpigmentation

Example personas

Skincare minimalist

Beauty enthusiast

Consumer with problem skin

Premium consumer

FAQ for the beauty sector

Does AI recommend brands or entire categories?

We measure both levels: whether AI reaches the category and whether it activates a specific brand.

How are prompts selected?

From real consumer needs, search language, product claims and competitors.

Do you analyse follow-ups?

Yes, because specific brands often appear only after the user narrows the question.

Does the audit include retailers?

Yes. Retailers and marketplaces can reinforce or take over the answer.

What do I receive after the audit?

KPIs, example answers, a competitive map and recommendations for marketing and ecommerce teams.