Sample AI Shelf Insights
LLM Shelf audits reveal whether brands are recommended, skipped, substituted or only visible when named directly.
Recognised when named, invisible in discovery
In one FMCG snack audit, the brand was recognised when users asked directly, but did not appear in neutral product discovery prompts. The issue was not brand awareness. It was AI discovery.
Category visible, brand missing
In a dairy example, AI frequently reached the right product category in follow-up answers, but did not consistently activate the target brand. Category visibility was not the same as brand visibility.
Skincare answer captured by pharmacy options
In a beauty-style case, AI framed the user need around sensitive skin and pharmacy skincare, creating pressure from pharmacy brands, competitors and private-label options.
What these patterns mean for marketers
The problem is rarely just “does AI mention the brand?”. The commercial question is whether AI sees the brand as a relevant, trusted and useful answer to a concrete consumer need.
Find out what AI says when consumers ask about your category.
Your brand is already being interpreted by AI systems. The question is whether it is being recommended, ignored or replaced by someone else.