Real needs
Research questions are built around situations in which users genuinely ask for help choosing a product.
LLM Shelf / About
About LLM Shelf
We measure whether AI helps your products win the choice
LLM Shelf is an independent brand focused on measuring how brands and products appear in answers and recommendations generated by AI systems.
From a mention to the final recommendation
AI visibility is a process. A model may know a brand but fail to connect it with a specific need, find enough evidence or keep it when alternatives are compared.
That is why we do not count mentions alone. We examine brand or product activation, shortlist entry, position, evidence, sources, stability and whether the recommendation survives follow-up questions.
How we work
Repeatable measurement
We separate models, contexts, web search, question variants and repetitions so one answer is not mistaken for a result.
Honest conclusions
We separate what can be measured from speculation about hidden weights and the internal mechanics of closed models.
Founder
Tomasz Wnuk
Business experience combined with analytical rigour
Tomasz Wnuk has spent many years building businesses and supporting international expansion. He is an economist by education and completed doctoral studies at the Collegium of Economic Analysis at the SGH Warsaw School of Economics. He founded LLM Shelf so companies can treat AI recommendations as a measurable part of the buying journey rather than a collection of isolated screenshots.
Let's see how AI sees your brand and products.
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